Case Study

Revamping the Ecommerce Experience for Organic Wellness Products

01

CASE STUDY Overview

Enhancing a Health & Wellness Brand's Online Presence

GGs Tallow specializes in producing and selling handmade, organic, tallow-based wellness and skincare products, including vegan options. The client initially approached us for SEO optimization, but their existing website lacked visual appeal and e-commerce functionality. To address this, we recommended a full website redesign before focusing on SEO implementation. We rebuilt their site using Wix Studio, integrating an online store and enhancing its aesthetic appeal, making it ready for SEO optimization.

Wix

Based In Australia

Client

Angela Ematlis

Year

2025

Business Category

Health & Wellness, E-commerce

Expertise

Established Wellness Brand

Website

GGs Tallow

02

The Challenge

The original website lacked a user friendly online shopping experience, was not visually engaging, and was not optimized for search engines. The primary challenge was to create a visually appealing, easy to navigate online store that effectively showcased GGs Tallow’s handmade, organic, and eco friendly products.

03

Our Approach

We redesigned the website using Wix Studio, focusing on a modern and visually appealing design that aligned with the brand’s values. The ecommerce functionality was integrated, offering a seamless shopping experience with secure checkout and product categories. We highlighted the eco friendly, handmade, and organic nature of the products, adding essential legal pages and a detailed FAQ section. The website’s structure was also optimized for future SEO implementation, ensuring better organic reach.

04

The Outcome

Increase in Online Sales
0 %
Increase in User Engagement
0 %
Improvement in Mobile User Experience
0 %
Increase in Organic Search Visibility
0 %
The redesigned website provided a modern, attractive online store that showcased the brand’s values and offerings. With the integration of SEO preparation, the site was ready to rank higher in organic search results, improving visibility and sales potential. The client was highly satisfied with the final result, which positioned their business for growth.

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At MMS Services, each project we undertake reflects our commitment to excellence and innovation. We take pride in delivering solutions that are not only technically robust but also strategically aligned with our clients’ goals.