Case Study
Complex Logo & Content Heavy Design
01
CASE STUDY Overview
Building a Seamless & Engaging Digital Experience
Frequency of Light is a unique business that required a visually refined and content-rich website. The challenge was to redesign the platform with a highly detailed logo, efficiently structure a large volume of content, and integrate a seamless booking system for users.
Client Approached us from Airtasker
Based In Margaret River, Western Australia
02
The Challenge
The website redesign posed multiple challenges:
The logo design required intricate gradient detailing, which was technically demanding.
The website had a large amount of content, which needed to be organized efficiently without overwhelming users.
A smooth booking & payment system was crucial for user engagement and service accessibility.
The logo design required intricate gradient detailing, which was technically demanding.
The website had a large amount of content, which needed to be organized efficiently without overwhelming users.
A smooth booking & payment system was crucial for user engagement and service accessibility.


03
Our Approach
To tackle these challenges, we focused on:
Creating a refined logo with precise gradient detailing, meeting the client’s vision.
Structuring complex content in a way that maintained aesthetic appeal while ensuring ease of navigation.
Integrating a custom booking & payment system that allows users to book services effortlessly.
Optimizing website performance to enhance speed and user experience.
Creating a refined logo with precise gradient detailing, meeting the client’s vision.
Structuring complex content in a way that maintained aesthetic appeal while ensuring ease of navigation.
Integrating a custom booking & payment system that allows users to book services effortlessly.
Optimizing website performance to enhance speed and user experience.
04
The Outcome
Increased User Engagement
0
%
Improved Bookings
0
%
Optimized Website Load Time
0
%
Boosted Conversion Rate
0
%
The redesigned website significantly improved user experience and functionality:
User Engagement Increased by 40%, ensuring better interaction and retention. Bookings Improved by 30%, making the service more accessible. Website Load Time Optimized by 25%, enhancing speed and efficiency. Conversion Rate Boosted by 45%, driving more successful transactions.
User Engagement Increased by 40%, ensuring better interaction and retention. Bookings Improved by 30%, making the service more accessible. Website Load Time Optimized by 25%, enhancing speed and efficiency. Conversion Rate Boosted by 45%, driving more successful transactions.
Client Success, In Their Words
Malakai
Founder of Frequency of Light
Zeeshan transformed our Frequency of Light website into a visually stunning and highly functional platform. The design, layout, and user experience exceeded our expectations.
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